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为什么要做广告变体，是上线时没规划好吗？

来源：创同盟

日期：2024-02-01

浏览：386

小创：很少会看到一项广告系列从第一天起就能够迅速产生大量线索或销售，而在每个广告组中只创建一个广告，或者只创建带有一个变体的广告是谷歌广告中的常见错误。即使使用相同的标题或相同的描述，也必须创造多个广告变体并测试它们，以找出哪个转化效果更好。一旦找到了一个表现出色的广告，可以暂停其他广告，并创建一个略微不同版本的优胜者广告。然后可以继续进行分割测试，这有助于找到投资回报率的最佳平衡点。

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